GKBR Connection

Small business owners were not all born with the skills and knowledge to build an extraordinary, wonderful and profitable business.

A business plan is an important strategic tool every entrepreneur should have in their arsenal. A good business plan not only helps you achieve and measure short-term objectives, it will help you gocus on the specific steps necessary to make your business idea succeed.

If you’re like many business owners, this time of the year can be one of your best revenue-generating period. Whatever you do, don’t give up! Keep trying new things until you find the one that works.

Drive Straight to Your Social Media Destination. As a business owner, you know it’s important to have a presence on social media. But how can you ensure that your social media efforts will lead to success? It’s simply all in the planning. Here are five reasons ...

In response to the ongoing need by small businesses in the Greater Kalamazoo area, we’ve put together some of the most useful COVID-19 small business resources at the local, state, and federal levels.

Know your numbers and know what your numbers mean! Business analytics examines large and different types of data to uncover hidden patterns, correlations, and other insights. What business decisions can analytics provide? Cost reduction opportunities. Analytics will tell you what prod

Don't fly by the seat of your pants when it comes to marketing. Cheri Bales explains why having a solid plan helps ensure a great return on investment.

Nonprofit marketers face a special set of challenges. Find out how to address these roadblocks and help keep your organization on track.

Feeling overwhelmed by the growing social media options? Guest blogger Cheri Bales of Hannah Gold Communications breaks down four tasks you need today to get your business on track socially.