GKBR Connection

Denny Bowersox, business coach, shares why an entrepreneur feeling trapped by work should seek guidance to avoid burn out.

Drive Straight to Your Social Media Destination. As a business owner, you know it’s important to have a presence on social media. But how can you ensure that your social media efforts will lead to success? It’s simply all in the planning. Here are five reasons ...

In response to the ongoing need by small businesses in the Greater Kalamazoo area, we’ve put together some of the most useful COVID-19 small business resources at the local, state, and federal levels.

Know your numbers and know what your numbers mean! Business analytics examines large and different types of data to uncover hidden patterns, correlations, and other insights. What business decisions can analytics provide? Cost reduction opportunities. Analytics will tell you what prod

Don't fly by the seat of your pants when it comes to marketing. Cheri Bales explains why having a solid plan helps ensure a great return on investment.

Nonprofit marketers face a special set of challenges. Find out how to address these roadblocks and help keep your organization on track.

Feeling overwhelmed by the growing social media options? Guest blogger Cheri Bales of Hannah Gold Communications breaks down four tasks you need today to get your business on track socially.

Marketing is all about putting the right product or service—or a combination thereof—in the right place, at the right time, and at the right price. Right? Wrong. Find out why.