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Last Minute Holiday Marketing Ideas for Small Businesses

If you’re like many business owners, this time of the year can be one of your best revenue-generating period. Whatever you do, don’t give up! Keep trying new things until you find the one that works.
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Why Does a Small Business Need Analytics?

Know your numbers and know what your numbers mean! Business analytics examines large and different types of data to uncover hidden patterns, correlations, and other insights. What business decisions can analytics provide? Cost reduction opportunities. Analytics will tell you what prod
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What Can a Marketing Plan Do For You?

Don't fly by the seat of your pants when it comes to marketing. Cheri Bales explains why having a solid plan helps ensure a great return on investment.
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Nonprofit Marketing Planning Tips

Nonprofit marketers face a special set of challenges. Find out how to address these roadblocks and help keep your organization on track.
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How to Select the Right Social Media and Marketing Channels

Feeling overwhelmed by the growing social media options? Guest blogger Cheri Bales of Hannah Gold Communications breaks down four tasks you need today to get your business on track socially.
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Defining Your Marketing Goals is Key to Success

Marketing is all about putting the right product or service—or a combination thereof—in the right place, at the right time, and at the right price. Right? Wrong. Find out why.
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