Author: Sarah Spoonholtz, Southwest Michigan Regional Chamber Congress recently passed an end-of-year relief package that included a new and improved round of Paycheck Protection Program (PPP) loans. If you are curious about what has been changed from the first round, and how those ch

A Business Plan is a written document which develops and details the potential of a new business as well as the knowledge and the credibility of the author/owner. It is the roadmap the business will follow as it becomes established and opens for business. When a small business person

Know your numbers and know what your numbers mean! Business analytics examines large and different types of data to uncover hidden patterns, correlations, and other insights. What business decisions can analytics provide? Cost reduction opportunities. Analytics will tell you what prod

Don't fly by the seat of your pants when it comes to marketing. Cheri Bales explains why having a solid plan helps ensure a great return on investment.

Nonprofit marketers face a special set of challenges. Find out how to address these roadblocks and help keep your organization on track.

Feeling overwhelmed by the growing social media options? Guest blogger Cheri Bales of Hannah Gold Communications breaks down four tasks you need today to get your business on track socially.

Marketing is all about putting the right product or service—or a combination thereof—in the right place, at the right time, and at the right price. Right? Wrong. Find out why.