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PPP Round Two and What it Means for You

Author: Sarah Spoonholtz, Southwest Michigan Regional Chamber Congress recently passed an end-of-year relief package that included a new and improved round of Paycheck Protection Program (PPP) loans. If you are curious about what has been changed from the first round, and how those ch
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How to Write a Business Plan

A Business Plan is a written document which develops and details the potential of a new business as well as the knowledge and the credibility of the author/owner. It is the roadmap the business will follow as it becomes established and opens for business. When a small business person
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Sample graph and data from google analytics

Why Does a Small Business Need Analytics?

Know your numbers and know what your numbers mean! Business analytics examines large and different types of data to uncover hidden patterns, correlations, and other insights. What business decisions can analytics provide? Cost reduction opportunities. Analytics will tell you what prod
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What Can a Marketing Plan Do For You?

Don't fly by the seat of your pants when it comes to marketing. Cheri Bales explains why having a solid plan helps ensure a great return on investment.
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Nonprofit Marketing Planning Tips

Nonprofit marketers face a special set of challenges. Find out how to address these roadblocks and help keep your organization on track.
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How to Select the Right Social Media and Marketing Channels

Feeling overwhelmed by the growing social media options? Guest blogger Cheri Bales of Hannah Gold Communications breaks down four tasks you need today to get your business on track socially.
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Defining Your Marketing Goals is Key to Success

Marketing is all about putting the right product or service—or a combination thereof—in the right place, at the right time, and at the right price. Right? Wrong. Find out why.
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